Do you Live Under a Rock?

There are a lot of commercials out there, but even with all of them i'm sure you've seen many Geico commercials. Most of them have the lizard or the guy asking you a question that you've heard before then flashes to a  clip of that saying. This particular one made me laugh and it kind of made me want have some of their insurance. http://youtu.be/rCFMDLakxaY

          The purpose of the commercial is to make people who haven't heard of their insurance savings feel like they've been missing out.The audience is everyone who doesn't have their insurance. The product can be sold to anyone over the age of 18 that needs it.